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2009
Annual General Meeting
Seminar Information
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Sales
- and profits - should consistently improve.
This conference shows you how.
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More
Seminars … More Insights To Grow Your Business
Let's
be blunt: Commercial wine sales across Canada grew over 16%
over the past 3 years while the ferment-on-premise industry
shrank.
While
FOP wine sales have improved recently, the industry needs
to recover much lost market share. It's pretty much the same
story for FOP beer.
Fantastic
opportunities exist - a new market is emerging and we have
the products they want. This conference will give you the
knowledge you need to identify, connect and sell this new
customer while maintaining and growing your traditional business.
As a delegate,
you can choose from a full track of seminars on "perfecting
your craft", a full track on "marketing your business",
an "Insider's Track" for Fermenters Guild Members,
a must-see keynote presentation on Sunday and more.
If you
are ready to dramatically increase your sales and profits,
we are ready for you.
Register
here today … before this jam-packed conference sells
out!
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- Owners,
managers and key employees of ferment-on-premise
businesses in Canada and internationally
- Executives
and key staff members of businesses that
supply the ferment-on premise industry
- Franchisors
and their key managers
- Individuals
ready to enter the industry
- Public
sector policymakers who have responsibilities
for beverage alcohol
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What
Attendees Will Learn...
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- Important
perspective on your industry from qualified
outsiders
- Proven,
practical ways to improve your business'
sales and marketing results
- 15
ways to improve the overall efficiency
of your ferment-on-premise operation
- What
other on premise winemakers are doing
right now to improve their profits
- What
your business is worth - if you want to
sell it!*
- What's
new … what's hot … what's great!
*
This seminar offered exclusively for paid
members of the Fermenters Guild
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Sunday
April 19, 2009
Luncheon Keynote Speaker
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Bob
Negen
President
Whiz Bang Training
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"EXPLODE
YOUR SALES"
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Does
a sales increase of 10-30% sound good?
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Marketing
ideas that blow the door off the cash register
don't have to be complex. This powerful program
will give you simple and effective techniques
for discovering and cashing in on untapped channels
and markets.
Find
out how at the Conference luncheon on Sunday,
April 19, 2009.
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The
Four Points Sheraton
This
year's conference is being held in the heart of
wine country at the Four Points Sheraton (all
suites) in Thorold, ON.
We've
reserved the entire hotel for this event and negotiated
special rates for conference attendees who reserve
in advance. For information on rates, availability
or to modify your hotel reservation, please go
to our special website here.
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YOUR
SEMINAR SCHEDULE
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Track
# 1:
Perfecting Your Craft |
Track
# 2:
Marketing Your Business |
Track
# 3: Insider's Track (Only for current
members of the Fermenters Guild) |
| SUNDAY,
APRIL 19, 2009 |
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10:15
AM - 11:15 AM
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Oak
Barrel Ageing and Maintenance
Anna Tuschak, Barrel Imports
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Marketing
Using the Internet
David Foley
MyWineRocks.com
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Roundtable
Session
Paul Goldie
President, Fermenters Guild
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| LUNCHEON
11:30 - 12:00 |
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KEYNOTE
12:00 - 1:30 PM |
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1:45
PM- 2:45 PM
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Perfecting
Your Wines
Lone Jorgenson and
Christina Phiniotis, RJ Spagnols
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Experience
… The Future
Dwight Scudder,
Somerset Wines
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CHWTA
Industry Survey
Diane Fitzgerald, CHWTA and Alan Saipe, Supply Chain
Surveys
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3:00
PM - 4:00 PM
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Follow-Up
Q&A
Bob Negen
Whiz Bang Training
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Courting
The New Customer
Bill Booth
Booth Associates
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Fabulous
On Premise Wines
Ric Kitowski and Jocelyn Klemm,
The Wine Coaches
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MONDAY,
APRIL 20, 2009
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9:00
AM - 10:00 AM
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Improving
& Enhancing Wine Kit Production
Tim Vandergrift, Winexpert
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Getting
The Most From Your Sales Representatives
David
Carr
Carr & Associates
(This
is a double session that runs from 9:00 AM - 11:30AM)
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Panel
Discussion: Regulation and You
Including AGCO Management
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10:15
AM - 11:15 AM
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Yeast:
Wanted dead or alive, understanding yeast to
add complexity to your wine.
Matthias Boss, Scott Labs/Lallemand
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Putting
a Value on Your
Business
Peter Weinstein
Stern Cohen Valuation Inc.
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SEMINAR
PRESENTERS
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 Bill
Booth believes that the true potential for a brand
(and, certainly your business is a brand )
comes from how it behaves. In this seminar, Bill describes
the goal (from prospect to advocate) from the perspective
of the "new" on premise customer. Not to be missed!
(Bill's Bio)
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 David
Carr understands retailing, with his vast experience in
sales, management and as an owner/operator. David's career
has expanded to include retail consulting and training. His
special double session, Getting The Most From Your Sales
Reps, will empower you.
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 Peter
Weinstein knows how to calculate the value of your business.
In his seminar, Putting A Value On Your Business,
Peter will take you through the initial steps to value a business.
As well, he describes some of the considerations that can
determine the value of a business.
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 Sommeliers
Jocelyn Klemm and Ric Kitowski know how some
ferment-on-premise wines really compare with commercial products
… and they will tell you at their seminar, Fabulous
On Premise Wines.
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